iCMS provides a number of powerful SEO features designed to help you achieve more meaningful search engine rankings. Well-formed source and human-readable URLs give your site a new level of flexibility, and tools such as Keyword Density calculators and Pagerank Analysers help you more readily customise each page to specific purposes.
Context Sensitive Metadata
iCMS provides you with the ability to have specific metadata for each page. This differs from most CMS packages which apply the same metadata content across the entirety of your site. By having specific metadata, you can target particular keywords for each page without diluting them through repetition and replication across all pages.
Search Engine Friendly URLs
Traditionally, one of the big problems with content-managed websites was the unreadable URLs for the pages of the site. Instead of meaningful addresses such as:
www.imagin8.com/page/Website_Design
these would look like:
www.imagin8.com/index.php?action=view&view=7685
This removes context from the page and thus can rank lower than pages with a more descriptive URL. iCMS allows you to specify the URL for each page in your site. This gives you the ability to place relevant keywords in the URL and therefore increase the relevance of that page.
Well-formed, accessible XHTML
iCMS produces well-formed, accessible XHTML pages. This ensures the page does not suffer from poor HTML code behind the scenes. By supporting standards-based design, iCMS will ensure your site is accessible by screen readers and other viewers while increasing your content to code ratio which will help increase your page relevancy.
Keyword Density
iCMS includes a tool that gives you a percentage indication of how often particular keywords appear in the content for your pages. This allows you to tune the number of keyword occurrences in the content to be closer to the ideal 3%-5%.
Page Rank Analyser
In addition to the keyword density reporting tools, iCMS provides a page rank analyser. This tool asseses the linking relationships between the pages in your site and forms a mathematically deduced score for each page.
This score relates to the distribution of page rank, or relevancy, within your site and allows you to tune your pages so the pages with the highest rank are also the ones with your target keywords.
Google Page Rank reports
iCMS will provide you with a report of the Google page rank for each page of your site. This is useful for identifying the perceived quality of your site in Google’s eyes and will allow you to adjust higher ranked pages for better keyword distribution.
Google Site Maps
iCMS can provide a special XML sitemap file specifically for Google. This will allow Google to better identify changes to your site content and also reduces the amount of time it takes for Google to completely index your site.
iCMS will also allow you to adjust the Google sitemap “priority” field that can work with the organic Page Rank distribution. This allows you to identify pages that have a high page rank and will benefit from increased keyword analysis.
More information on Google sitemaps, see the
Sitemap Protocol section of Google's Webmaster Tools
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iCMS - Introduction